F U N D R A I S I N G   F O R   M E N T A L H E A L T H                                                                               AUGUST 2021

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intended recipient. It may not be used, published or redistributed without the consent of Green Ribbon Group                                                                                                                      

WHO WE ARE

• YAM Tengku Puteri Raja Tengku Puteri Iman Afzan Al-Sultan Abdullah began advocating for mental health three years ago with the support of Puteri Nor Ariane Yasmin
• Following YAM Tengku Puteri’s appointment as International Patron of World Mental Health Day 2020 in October 2020 and the impact of the Covid-19 pandemic on mental health, the two women co-founded the Green Ribbon Group in January 2021
• Eight months in, we are a now a small team of four and work closely with a group of advisors in the mental health community. We do not wish to replicate existing initiatives; rather, we aim to empower key players and encourage new stakeholders to take up the challenge of mental health advocacy

WHAT WE DO

Although we are not professionals and do not offer mental health services, we see ourselves as aggregators with three main objectives:

CURRENT COLLABORATIONS

We believe in pushing for a community approach to mental health. Everyone can play a role in raising awareness on well-being and self-care, normalising conversations on mental health and encouraging help-seeking behaviour. We are collaborating with a range of stakeholders:

MA L A Y S I A N ME N T A L

L U MI HE A L T H A S S OCI A T I ON

CHA CHA KOMB U CHA

GRG – MMHA COLLABORATION

1. MENTAL HEALTH FIRST AID TRAINING

The sponsorship of 100 individuals to attend the accredited Mental

Health First Aid course at RM 600 per individual

2. COUNSELLING SESSIONS

The sponsorship of 200 counselling sessions at RM 50 per session

3. SUICIDE PREVENTION TRAINING

Specifically targeted to management committee members of resident

associations, condominiums, low / medium-cost public housing and

Rukun Tetangga, at RM 500 per session

GRG – MMHA COLLABORATION

4. CAREGIVER-LED SUPPORT GROUPS

Start-up funds to kickstart nationwide caregiver-led support

groups, inclusive of caregiver training at RM 15,000 per support group

5. PSYCHOLOGICAL SUPPORT IN HOTEL QUARANTINE

To help provide mental health screenings and interventions as and when necessary

*Note: These two initiatives would be done in collaboration with the Ministry of Health, pending their approval.

MONETARY & NON-MONETARY SUPPORT

• Thus far we have been self-funded by YAM Tengku Puteri, and raised RM 65,000 from our donating platform on our website and RM 15,000 from our collaboration with LUMI; ChaCha Kombucha will donate RM 1 for every ‘I CARE BUCHA’ bottle sold
• We have also received non-monetary support in the form of billboards in five locations across Kuala Lumpur that are estimated to be worth RM 500,000, as well as on screens throughout KLCC at approximately RM 615,000
• We are now looking for funding to sustain ourselves and our initiatives with the MMHA. It is our hope that you see value in the work that we do, in the relationships that we have nurtured, and continue to support us throughout our journey to effect real and lasting positive change within the mental health landscape in Malaysia

THANK YOU

Website: greenribbongroup.com

Instagram: @greenribbongroup.my